Mumbai’s Dose Of International High-Street Fashion
Fashionistas, rejoice! Your favourite high-street brands are slowly but surely creeping up into the Mumbai market. It all started all those years ago with Mango. Slowly, other brands started crawling in. Before we knew it, we had Marks & Spencer, Aldo, Promod, Zara, Steve Madden, Only, Vero Moda, Forever 21, and Sephora. And now we’re on the brink of getting our two favourite low-cost brands – H&M and IKEA. Yes, the Swedes are on a rampage. Here we’ve rounded up some of the recent additions as well as the soon-to-be-added ones, along with where we can find them.
Two years ago, we were delighted to wake up to the news that American high-street giant Forever 21 had made its way into Mumbai. Townies may cry that they haven’t got their own, but true fans will rush as far as Goregaon (Oberoi Mall), Thane (Viviana Mall) and Malad (Infiniti Mall) to pick up this teen brand’s collection of dresses, tops, leggings, pants, and accessories. We’re in love with their cutesy hairbands and super well-priced jeans and trousers (I got a super-fitting one for Rs 600). And if you’re too lazy to go to the store, you can always shop online on www.forever21.com/in.
If you haven’t read my article on the store opening yet, you must. (I’m kidding!) Sephora is our go-to store to pick up everything from makeup and skincare products to even men’s grooming products. Go on, we dare you! Even your man couldn’t say no to this one. You can find Sephora in Palladium, Phoenix at Lower Parel.
In June last year, we welcomed GAP in New Delhi. Soon after, the Mumbai outposts had opened. Considering how big fans we are of this casual, sporty yet classic brand, we blew up our monthly salaries on this one – and continue to do so. Open in Andheri’s Infiniti Mall and Goregaon’s Oberoi Mall.
Yes, we know – Zara’s been around for a little while now and we couldn’t be happier. But what’s causing us to celebrate is the high-street brand’s first stand-alone store in the city – right in the heart of its commercial district. If Vogue is to be believed, Zara has paid an unheard-of rent to book a spot in Flora Fountain’s Ismail building. With a whopping 50,000sq ft space, we’re all going to be happy campers. Shop for Zara online at www.zara.com/in.
While we’re sad that we weren’t the first preference for this Swedish high-street brand (it has a store each in New Delhi and Bengaluru), we couldn’t be more excited to hear that Maximum City will soon get its very own H&M. Yes, no more begging your aunt coming from Europe to carry your clothes – you’ll soon be able to get it all here. Keep your eyes peeled here for more. Psst: In the meantime, you can shop online on http://www.hm.com/in.
Home decorating just got easier and more fun – if what we hear is right (and we’re sure it is), the Swedish behemoth is all set to open its first Mumbai store in Borivali spread over 3.5 lakh sq ft. We know it’s not going to happen before next year, but can we sing Pharell’s Happy song anyway?