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How a Mumbai based waste management company raised over Rs. 2,50,000 for NGOs within a year

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How a Mumbai based waste management company raised over Rs. 2,50,000 for NGOs within a year

You give them your raddi and they donate the raddi sale proceeds to an NGO, even better they give you a donation receipt for it! RaddiConnect, launched in Mumbai on 5th August 2015 is an initiative that offers households, institutions, corporates a fair, reliable and free waste collection services. Though there is a long, long way to go in changing people’s attitudes about how they deal with their waste, RaddiConnect’s initiatives have demonstrated the most viable way to tackle this issue through their multiple perspectives.

India produces 13 million tonnes of paper every year but recycles only 27 percent of it. Though a bulk of the 73 percent of waste paper is reused in the “Indian” lifestyle through packing, cleaning, etc., they eventually get disposed in the landfills. India imports 4.6 million tonnes of waste paper worth Rs. 3750 Cr from Europe and US for recycling! Mumbai accounts for 6.11 percent of the daily waste generated in India as reported in 2011-12.

Gurashish Sahni, Rahul Nainani and Raunaq Singh came up with a solution to fix this very common problem while being socially conscious and encouraging recycling.

 

RaddiConnect strives to bring about a two-fold platform that works to uplift local Raddiwallas and provides individuals and corporate houses a perfect outlet to sell or donate their waste (dry waste- paper, plastic, metal and glass) to partnering NGOs in order to provide them with a sustainable source of income and make an actual difference to society. Their model is to work with an existing and robust informal eco system of kabadiwallas (they currently have a network of 70 raddiwalas in Mumbai) and combine it with technology and design thinking to send less waste to landfills.

A customer can send the RaddiConnect team a request for a raddi pick-up through their website or by calling them. A vendor (certified raddiwala) close to the customer’s location is assigned for the pick up at the customer’s preferred time slot. The price of the raddi is messaged beforehand to the customer when he/she places the order directly from the RaddiConnect team to offer a fair and reliable service. The vendor then pays the customer in cash or gives a receipt in case the customer chooses to donate.

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RaddiConnect donates to NGOs through their “Trash Funding System”, where the customers donate their trash sale proceeds to an NGO instead of selling it. Tying up with NGOs such as Helping Hands Foundation, St. Catherine of Siena School & Orphanage, Make a Difference and Garbage Concern Welfare Society, RaddiConnect has not only aided them but have also grown their business within a year. Along with assisting the NGOs in their online and offline campaigns, RaddiConnect also conducts fundraising drives with them for raddi pick-ups to maximize their impact. For World Environment Day, they focused on the “burning” issue of the Deonar dumping ground where they organised a fundraising drive for Apnalaya- an NGO which provides medical aid to the children of the ragpickers of Deonar. All of their registered NGOs send a Donation Receipt to the customers directly when they decide to recycle their raddi for a cause.

Monetarily incentivizing people by creating value from their waste is also what helps them to penetrate in the household segment of waste collection. The venture also conducts waste audits, supplies recycled paper stationery to corporates in a barter system and does impact assessments.

About the future of RaddiConnect, the three young co-founders are more pragmatic than poetic in their thinking to see their company transform Mumbai’s waste management system into an economic, environment friendly and efficient system.

The raddi sale proceeds to an NGO, even better they give you a donation receipt for it! RaddiConnect, launched in Mumbai on 5th August 2015 is an initiative that offers households, institutions, corporates a fair, reliable and free waste collection services. Though there is a long, long way to go in changing people’s attitudes about how they deal with their waste, RaddiConnect’s initiatives have demonstrated the most viable way to tackle this issue through their multiple perspectives.

India produces 13 million tonnes of paper every year but recycles only 27 percent of it. Though a bulk of the 73 percent of waste paper is reused in the “Indian” lifestyle through packing, cleaning, etc., they eventually get disposed in the landfills. India imports 4.6 million tonnes of waste paper worth Rs. 3750 Cr from Europe and US for recycling! Mumbai accounts for 6.11 percent of the daily waste generated in India as reported in 2011-12.

Gurashish Sahni, Rahul Nainani and Raunaq Singh came up with a solution to fix this very common problem while being socially conscious and encouraging recycling.

RaddiConnect strives to bring about a two-fold platform that works to uplift local Raddiwallas and provides individuals and corporate houses a perfect outlet to sell or donate their waste (dry waste- paper, plastic, metal and glass) to partnering NGOs in order to provide them with a sustainable source of income and make an actual difference to society. Their model is to work with an existing and robust informal eco system of kabadiwallas (they currently have a network of 70 raddiwalas in Mumbai) and combine it with technology and design thinking to send less waste to landfills.

A customer can send the RaddiConnect team a request for a raddi pick-up through their website or by calling them. A vendor (certified raddiwala) close to the customer’s location is assigned for the pick up at the customer’s preferred time slot. The price of the raddi is messaged beforehand to the customer when he/she places the order directly from the RaddiConnect team to offer a fair and reliable service. The vendor then pays the customer in cash or gives a receipt in case the customer chooses to donate.

RaddiConnect donates to NGOs through their “Trash Funding System”, where the customers donate their trash sale proceeds to an NGO instead of selling it. Tying up with NGOs such as Helping Hands Foundation, St. Catherine of Siena School & Orphanage, Make a Difference and Garbage Concern Welfare Society, RaddiConnect has not only aided them but have also grown their business within a year. Along with assisting the NGOs in their online and offline campaigns, RaddiConnect also conducts fundraising drives with them for raddi pick-ups to maximise their impact. For World Environment Day, they focused on the “burning” issue of the Deonar dumping ground where they organised a fundraising drive for Apnalaya- an NGO which provides medical aid to the children of the ragpickers of Deonar. All of their registered NGOs send a Donation Receipt to the customers directly when they decide to recycle their raddi for a cause.

Monetarily incentivising people by creating value from their waste is also what helps them to penetrate in the household segment of waste collection. The venture also conducts waste audits, supplies recycled paper stationery to corporates in a barter system and does impact assessments.

About the future of RaddiConnect, the three young co-founders are more pragmatic than poetic in their thinking to see their company transform Mumbai’s waste management system into an economic, environment friendly and efficient system.

ABOUT THE AUTHOR

sachin@mojosense.com'

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