Young businesses, start-ups and entrepreneurs need all the help they can get. The best way to gain momenteum in building and growing is by learning from the best. That’s when YourStory and The HIVE came together to foster, propel and alleviate start-ups by a series of free sessions called YSANDH.
In our second session, we bring Rohan Vyavaharkar, Director of brand strategy and solutions company Argonium. He will talk about the need for and the process of building a brand narrative for companies and products, and creating a unified narrative where the medium doesn’t enslave the message.
Trained as a journalist, Rohan Vyavarkar has always thought of stories as a journey. Through his career with dynamic brands like NDTV, Red Bull & Twitter, he’s been fortunate to learn to use content, PR, social media, events and activation design to make that journey exciting through unique experiences & stories.
His motivation for starting Argonium was to create a team that focuses on the consumers and their motivations rather than specific channels to reach them.
Follow the conversation online by using the hashtag #YSANDH
Venue: The Cuckoo Club by HIVE
Time: 3 pm onwards
Session is absolutely free.
Registration complusory: http://goo.gl/forms/srtbXNiSF9RZG3V92